Madewis — Occitanie Region

Marketing, Sales & Event

Sep 2023 – Aug 2024

Business development + tournament recruitment + event operations: I prospected clubs, closed deals, filled tournaments, and supported multi-site event delivery.

Missions

High-volume cold calling to sell Adidas x Madewis equipment to clubs
In-person meetings to present offers and secure signatures
Tournament sales calls to recruit clubs and drive registrations
Event operations support throughout the year
Operational missions for Madewis League with pro football clubs

Company context

Madewis is a teamsport equipment provider and strategic adidas partner, supporting amateur football clubs with services and nationwide youth tournaments.

Tools used

HubSpot Excel PowerPoint Canva Professional phone WhatsApp Business

Skills developed

Business development & prospecting

Cold calling & objection handling

Negotiation / closing (in-person meetings)

Stakeholder management (clubs / teams / regions)

Event operations & problem-solving (live)

Reporting & structured follow-up (CEO reports)

Key results

Signed 2 clubs on Adidas x Madewis equipment packages
Filled the Occitanie Cup to full capacity (club registrations)
Supported a tournament delivered simultaneously across 3 sites / 3 cities for 4 days

Recommendation letter: Download PDF

Letter from Franck Massardier — Director, Groupe Madewis

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