Duration
Multi-week project
CHELSEA FC PROJECT
Project overview
Multi-week academic group project based on a real club brief. Our team developed campaign ideas to make matchdays at Stamford Bridge and Kingsmeadow more sustainable, increase female fan attendance, and enhance the spectator experience through virtual reality concepts.
Context
Sport business proposal
Stakeholders
Chelsea FC • AMOS
Context
Academic group project developed over several weeks. We worked alongside our courses and met regularly to build a structured proposal responding to multiple challenges: sustainability campaigns for matchdays, initiatives to increase the percentage of female fans attending games, and VR-based ideas to improve spectator experiences.
My role
Content & Strategy Contributor
Main missions
- Researched best practices in sustainability and fan engagement in sports venues
- Contributed to campaign ideation (concepts, messaging, channels, activation ideas)
- Helped structure the proposal around clear objectives and target audiences
- Created visual elements and key slides for the final presentation
- Supported the final pitch storyline and team coordination across sessions
Deliverables
- Campaign concepts for sustainable matchdays (Stamford Bridge & Kingsmeadow)
- Initiatives to increase female fan attendance (targeting + activations)
- VR spectator experience ideas (use cases + user journey)
- Final pitch deck (structured proposal + visuals)
Tools used
Canva
Photoshop
University resources
ChatGPT
Gemini
Results
- Delivered a complete multi-theme proposal with clear campaign directions and practical activation ideas
- Improved my ability to collaborate over time, structure complex briefs, and build a clean presentation
Photos
