Duration
Multi-week project (early-stage build)
LENGA D’ÒC E D’AQUÍ
Project overview
Early-stage website and brand-building project for La lenga d’òc e d’aquí: an engagement label designed to promote Occitan language and culture by connecting local professionals and the public through a modern, accessible platform.
Context
Cultural label + local business engagement platform
Stakeholders
La lenga d’òc e d’aquí • Local professionals
Context
La lenga d’òc e d’aquí is presented as a “marque d’engagement” to help people better understand and connect with the territory through Occitan language and culture. The project includes a label approach for professionals and a public-facing website with sections like events, membership, and an interactive map.
My role
Project framing & brand/website strategy (early-stage contributor)
Main missions
- Helped define the project objectives, target audiences, and how the label would work in practice
- Structured the website framework
- Worked on brand positioning and messaging: keeping tradition while making the identity modern and accessible
- Led a strong exploration on logo directions and selection logic
- Contributed to improving how the project “speaks” to people
Deliverables
- Website structure & content framework
- Brand positioning and messaging guidelines
- Logo research and creative directions
- Early “label ecosystem”
Tools used
Website/CMS
Canva
AI tools
Google Docs/Drive
Skills demonstrated
Brand strategy
Website structuring
User journey thinking
Visual identity direction
Messaging & positioning
Project framing
Results
- Contributed to the early design and structure of a public-facing platform
- Recognized contribution to the project’s development and logo research