Duration
1 year
MADEWIS 2.0 — CLUB EQUIPMENT PROGRAM
Project overview
1-year field sales project focused on onboarding amateur football clubs into the Madewis 2.0 program: a turnkey equipment solution that simplifies club ordering through a dedicated online shop/marketplace and home delivery of player packs.
Context
Club equipment support program
Stakeholders
Madewis • Adidas
Context
Madewis 2.0 is presented as a program designed to reduce the “equipment hassle” for amateur clubs by managing pack logistics and enabling a club online shop/marketplace to streamline orders and generate additional revenue opportunities. The program is promoted as limited and targets football clubs meeting specific criteria.
My role
Regional Club Partnerships / Business Development (Madewis 2.0)
Main missions
- Contacted clubs in my region to present the Madewis 2.0 program and qualify interest
- Led discovery calls and organized in-person meetings with club decision-makers
- Managed follow-up and relationship building to move clubs through the sales process
- Updated CRM and tracked progress
- Created structured meeting reports and supported internal follow-up
Deliverables
- Club outreach and qualification
- In-person meetings and structured reports
- CRM updates and pipeline tracking
- Partner communication materials / reporting slides
Tools used
HubSpot
Excel
Emailing
Professional phone
Canva
Skills demonstrated
Business development
Partnership management
CRM follow-up
Communication
Negotiation support
Structured reporting
Results
- Initiated and led the sales process with clubs in my region through calls and on-site meetings
- Contributed to the conversion of 2 clubs, signed in the following season
Photos
